CHALLENGE

Africa Albida Tourism is a hospitiality group with hotels, lodges and restaurants in Southern Africa's foremost tourist destinations, with the well established Victoria Falls Safari Lodge as its flagship property. Its operations are characterised by their prime locations and untiring quest for quality in every aspect of delivery. Other properties include the luxury self-catering Lokuthula Lodges (Victoria Falls), the Victoria Falls Safari Club (the exclusive new wing locted adjacent to the Victoria Falls Safari Lodge).

These 5 separate offerings each were being marketed on their own, with 5 separate websites that needed to be restructured under the AAT umbrella. 

SOLUTION

Five to Nine organised and collaborated with a team of digital specialists coordinated to work through a digital strategy, responsive UX, design and development to launch Africa Albida Tourism online to work across all devices and also to enter in all eCommerce opportunities on Expedia and Tripadvisor.

www.africaalbidatourism.com

https://victoria-falls-safari-lodge.com/

Results

One of the first Southern African companies to have an online travel booking system 

80% increase in online bookings

300% increase in social fans

Exposure of the AAT brand across Expedia + Tripadvisor

Ngoma Safari Lodge - #1 Safari lodge in Botswana on Tripadvisor

Victoria Falls Safari Lodge was listed in the 2013 Conde Naste Traveler Gold List of the world's best places to stay.

TEAM

From all over the world, Zimbabwe, South Africa, Brisbane and Sydney