CBA 'The Teleporter Adventures' VR - Product Strategy & Design
WORLD’S LARGEST IN-SCHOOL FINANCIAL EDUCATION PROGRAM LAUNCHES VIRTUAL REALITY PILOT
10% of Australian 15-year-olds have not reached a baseline level of financial literacy, a worrying disadvantage in a world where you need the ability to make sensible decisions about money to be financially secure. In an effort to combat this, CommBank’s pro bono Start Smart programme has taught over 2 million Australian school kids important financial lessons since its launch in 2007.
THE CHALLENGE
Our challenge was to find an innovative way to make the existing programme accessible beyond the classroom in an effort to further improve levels of financial literacy. We wanted to find an approach that was truly engaging for children and could involve parents in the education process at home – as well as being rooted in CommBank’s ambition to innovate with purpose.
THE TEAM
Commonwealth Bank CMO, Creatives, Strategists, Designers, 3D animators, CX Designers, Unity Developers, Child Physcologist, Google APAC
'THE TELEPORTER ADVENTURES' PRODUCT DESIGN
The Start Smart virtual reality pilot has been named ‘The Teleporter Adventures’ and comprises a package containing a children’s storybook called Sammy the Space Koala, written by award-winning Australian children’s author, Ursula Dubosarsky, and a virtual reality headset, called the Teleporter. The pack includes instructions for parents or carers to download the free Teleporter app to their smartphones, before inserting their smartphones into the Teleporter to start the virtual reality portion of the adventure.
The storybook and Teleporter headset have been designed to work together and feature content adapted from Start Smart’s Year 1 and 2 school programs to provide an interactive, educational experience that reinforces the difference between a ‘need’ and a ‘want’. The concept was devised and created in Australia, with education professionals, gaming designers and a paediatrician all consulted for their respective input.
Tricky Jigsaw team
When you have spent weeks helping to develop a VR Pilot for CommBank and the final product arrives after customer testing the OOBE experience multiple times.
Out-of-box experience is the experience a consumer (or user) has when preparing to first use a new product. In relation to using VR, this includes the setup process of using Google Cardboard, understanding initial configuration of using VR potentially for the first time. For Parents and Children.
