Intel Intelligent Sounds Android app created for the Intel IoT Roadshow across Asia.
THE BRIEF
Despite being the largest chip manufacturer in the world, consumer knowledge that Intel processors are now in tablet computers was almost non-existent. We needed to take this message to the Asian market on the IoT Roadshow.
THE IDEA
To showcase the exciting new prospect of Intel-powered tablets on a roadshow, we leveraged off the the collaboration that Intel had done with Australian musician and producer Flume, ‘Intelligent Sounds’* - to make an interactive app.
*‘Intelligent Sounds’; a band of fully-functional tablet-powered sound and light instruments that were custom-made to perform Flume’s bespoke musical composition.
THE WORK
The Android Intelligent Sounds app in the pictures you see below, was built for users to interact and remix the track and video, on the Intel Samsung s3 and Asus tablets at road shows around Asia.
TEAM
Agency: The Monkeys | Designer: Bethany Kennedy | Developer: Peter Vink and Han Lee | Lead Developer: Philip Pondijo | Tech Director: Kynan Hughes | UX: Brent Tunney | Digital Creative Director: Jay Geraldi | Head of Art: Kristian Saliba | Producer: Lauren Thompson
App interaction for the Intel Asia Roadshow.
Flume ‘Deluxe Edition’ Album launch at 107 Projects
Intel and Flume app from “Intelligent Sounds” was used at the Flume launch event. The full song from this campaign was also launched here: Flume - The Greatest View (feat. Isabella Manfredi)
