Introducing the Ultrabook™. Convertible, a powerful tablet and laptop in one.

IDEA

To highlight the benefits of the new Intel Ultrabook™ Convertible, the ultimate laptop and tablet in one, we appealed to people’s creative sides by asking them to submit a dream two-in-one product idea of their own. Then we made the best one for real.

SOLUTION

We created a simple Facebook app that enabled people to suggest two things they wanted combined into one awesome product. Each suggestion instantly became a customised graphic, which was uploaded to our gallery along with the entrant’s reason for wanting it. Then we built the winning idea - a Boombox Bike with industrial designers Vert Design.

AWARDS

IAB Creative Showcase February 2014 - 2nd runner up

RESULTS

Over 10,000 ideas submitted

90,000 site interactions

200% increase in 2in1 sales

TEAM

Agency: The Monkeys | Creatives: Jay Geraldi, Jeremy Hogg + Max | Designer: Chris Halaska | Developer: Thomas Garrood | Producer: Lauren Thompson

ENTRIES: Each day we had our ‘imagineers’ sketch the best entry into a blueprint to be posted to our Facebook and Twitter followers. — **ENTRIES:** Each day we had our ‘imagineers’ sketch the best entry into a blueprint to be posted to our Facebook and Twitter followers.